Providing the knowledge and insight throughout the big data life cycle while brokering access to structured mobile data sources thereby enabling customers to utilize internal resources for accurate analysis of the data
mds LIFECYCLE ENGAGEMENT
Lifecycle Stage Description and Responsibility
WHY MOBILE DATA
Subscriber metadata (CDRs or signaling data) provide the insight required for organizations to plan and measure project effectiveness that typically required months of effort, now can be done on a real-time basis
Mobile phones constantly send and receive data through a multitude of cell towers. Collecting these signals will allow for the ability to understand the market segment movement. This data will enable the ability to determine usage patterns of the market segment, commuting profiles, frequent places of visit, etc. This data can then be applied to various vertical market segments.
Geographic distribution of social connections and transaction patterns can be used for building demographic and behavior profiles. Research has shown that the demographics of social group interaction impact the subscriber behavior and correlating the subscriber segment’s interaction both within and outside their immediate cluster can represent social-economic advancement.
Mobile operators utilize usage data to create market and demographical segments. These segments will help assist in customer retention and allow for service plan adjustments based on their economic profile. Mobile operators can target subscribers in real-time based on spend per location and determine their disposable income. Monitoring these trends and any sudden anomalies that would assist in detecting early impact of economic crisis as well as monitoring and evaluating the impact of programs designed to improve social economics (i.e. increased recharge frequency or migration from prepaid to postpaid).